Projection mapping for Greenpeace by Immersive LTD. It was the main event in London in the worldwide Save the Arctic campaign, and I was one of the lucky ones who have the opportunity to contribute more than a minute animation to this noble cause.
The animation on the screen might look slow and not dynamic, but when it is projected on the building the whole perception changes. It is very important to adjust the speed to scale. Otherwise, the experience will not achieve the desired effect. It results in blurred images and motions that the audience cannot perceive correctly exactly because of the scale speed ratios.
