I had the opportunity to collaborate with Immersive LTD once again for an IWC event where they introduced a new watch collection. During the event, we projected "moving wallpapers" at 360°, aiming for a subtle yet elegant atmosphere that adhered to the brand's guidelines.
I was responsible for designing and art directing the 360° content, as well as creating various still frames and the projection template.
Given the 1080x18200 pixel render resolution, I initially considered using the native or physical render engine in C4D. However, due to the need for fast visualization and quick draft turnarounds, I opted for Octane. This was a relatively risky decision due to limited GPU farm resources, so we chose to render everything in-house. A significant amount of testing was required to optimize the resolution, render time, and upscale-denoise ratios. The renders ran for two weeks, remotely managed, and were backed up to Google Drive and our local network.
Flower of life theme
Various still frames during the event
