I worked with Immersive LTD once again. IWC organised a dining event to introduce a new watch collection. During the curse of the event, we projected "moving wallpapers" at 360°. The aim was to create something that is very subtle, yet elegant and of course, follow the branding guidelines.
I designed, and art directed the 360° content, various still frames and the template for the projection.
I designed, and art directed the 360° content, various still frames and the template for the projection.
As our render resolution was 1080x18200 pixel, I thought the best course of action is to use the C4D native or physical render engine. Because of the demand for quick visualisation and draft turnarounds, I made my move to Octane. It was a relatively risky move because of limited GPU farm accessibility, and we decided to render everything in-house. There was a lot of testing involved to optimise the render resolution-time -upscale-denoise ratios.
The renders were running for two weeks, remotely managed and backed up to Google drive and local network.
Moving wall paper, Large rings theme
Moving wall paper, Small rings with silk background theme (Flower of circles)
Moving wall paper, Small rings with leather background theme (Flower of circles)
Flower of life theme
Moving wall paper, Flower of life with silk background theme
Moving wall paper, Flower of life with leather background theme
Picture in picture frame for video live feed
HOLDING FRAMES
